While Amazon and eBay still remain the popular online marketplaces, Walmart Marketplace is emerging to be another great option for both sellers and buyers. And it is for many reasons why Walmart Marketplace is little by little, turning into a giant platform. As a seller, you may be missing out on several benefits if you have not yet joined the Marketplace. Here are the top reasons you should be selling on Walmart Marketplace in 2021.
1. No Monthly fees
While most online marketplaces charge sellers monthly fees for using their platform, Walmart Marketplace is unique. You do not pay any monthly fees for selling in the marketplace.
Instead of the monthly fees, you only pay referral fees that vary between 6% and 15% depending on what you are selling.
2. No Competition
Anyone that has used the leading online marketplaces to sell their products will tell you how still the competition is in those platforms. With Walmart Marketplace, there is less competition. Why is this different? Walmart restricts the number of companies that sell in their Marketplace. Although it is hard to get accepted, the end results are worth it.
3. Brand Exposure
While there is no direct relationship between Walmart Marketplace and the rise in your website traffic after you list your products on Walmart, many businesses have reported a boost in their website traffic. This in turn leads to higher conversions in the future.
4. More leads
Many people who shop on Walmart Marketplace do not use other online marketplaces often. They are a whole new audience for your business to reach and capture.
5. Built trust
Walmart is a trusted brand that people feel confident to transact with. This benefit comes to you when you sell through their marketplace. People will assume you are qualified and properly vetted to list your products. They will also trust your brand.
6. Earn more conversions
You may already be familiar with Amazon’s buy box. Currently, Walmart’s buy box goes to a company that offers the lowest price for the product. If you monitor your competitors and adjust your prices accordingly, you will earn more conversions on the platform.
7. Easy checkouts
Most buyers hate spending time on a complicated checkout process and often “abandon carts” before completing the process for this reason. Walmart Marketplace has an improved, efficient, and quick checkout process for your buyers.
8. You pay only for a valid sale
Walmart will only charge you after you have made a sale. This means that many people ]can click your pay-per-click ad but you will not be charged until they make purchases.
9. Free analytics tool
If you want to analyze and improve on where the business is performing poorly, Walmart Marketplace offers a free analytics tool to monitor your sales performance for better understanding.
10. Reliable Customer Support
Your business does not need to invest too much in customer support. Walmart has an excellent customer support service that will help you handle every issue that arises.